Take A Step Back

take a step back

Admittedly, “take a step back” is not something I would normally say. I tend to live life in the “full speed ahead” lane at all times. But did you ever look at your face in a magnifying mirror? I did recently, while I was trying to shave in some dismal hotel bathroom lighting, and I don’t advise it.

I saw a greeting card once that was in the “Funny Getting Older” section at the store. The front said, “Time marches on...” and the inside said, “your face.”

Facts.

Every pore, every stray eyebrow hair, every wrinkle. Front and center, AND magnified. Those mirrors are not for the faint of heart.

While I was trying to get my beard line perfect, one side looked higher, then lower, then uneven. So I adjusted, and adjusted again - and again, convinced it was never quite right. Finally, I just stopped and stepped back. And surprise - it looked fine from a normal distance. Totally fine. No one would ever notice whatever microscopic flaw I was obsessing over.

I was just too close to the situation.

It’s a mirror’s job to reflect reality back to you, and this one did just that. Think about how that mirror “mirrors” life:

How often do we zoom in too close on every decision, risk, possible outcome, or tiny flaw in the plan? It’s so common to detail things to death because we want perfect clarity and confidence before moving forward. (This can also be described as “fear.”)

So we stare - then adjust. Then stare some more and adjust some more. We hesitate, and often we end up not acting at all.

We need to step back, or flip the mirror to the “regular” side, where most things look good enough to move forward. Because overanalyzing doesn't make you smarter, it just makes you slower, and sometimes stuck.

I see this all the time in life, business, and leadership. People waiting for “just the right time.” For certainty that doesn’t exist. Meanwhile, the people who are winning aren’t the ones with flawless plans. They’re the ones who stepped back, trusted their judgment, and took the next step. Or two, or ten.

If you’re staring at something right now and it feels overwhelming, ask yourself a simple question: “Am I looking too closely?”

Unlike my beard, which will grow back whether I like it or not, opportunities don’t wait forever. So stop magnifying the potential problems. Focus on the big picture instead. It probably looks a lot better than you think.

Joe Altieri is the Inventor and CEO of FlexScreen. His product – the world’s first and only flexible window screen - was featured on ABC’s hit show, Shark Tank, where he hooked a deal with the proclaimed “Queen of QVC,” Lori Greiner. joealtieri@flexscreen.com

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BY JOE ALTIERI

A third-generation entrepreneur, Joe Altieri, is the inventor, founder, and former CEO of FlexScreen.

During his 20+ years in the window industry, Joe recognized the inherent problems with old-style aluminum window screens and personally dealt with constant customer frustration. Always an outside-the-box thinker, he knew there had to be a better way, so he set up shop in his garage and got to work. After years of trial and error, FlexScreen, the world's first and only flexible window screen, was born.

As the first "new" idea in an old industry, FlexScreen quickly gained international attention and earned multiple awards. Most notably, FlexScreen was catapulted to the forefront when Joe appeared on ABC's hit show, Shark Tank™, in January 2020. Three of the five Sharks battled for a piece of FlexScreen with Lori Greiner, the Queen of QVC, ultimately winning the deal. Since that first appearance, Joe has appeared on Shark Tank twice more in update segments highlighting the meteoric rise of FlexScreen in the window industry, with Lori Greiner stating, "I actually think that FlexScreen may wind up to be one of the best and most successful products in Shark Tank history."

In February 2025, FlexScreen was acquired by RiteScreen - the largest independent manufacturer of window screens in America. What started as an idea in Joe's garage has become a true American Dream success story.

Joe is a firm believer in giving back and is generous with his resources and time. He has been honored and recognized as one of Pittsburgh's Volunteers of the Year. He lives in Pittsburgh with his wife, Alisha. They have four children, seven grandchildren, and one very pampered Cane Corso.

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