“Not My Problem” Is A Real Problem
There are two types of people in any company.
The first type says, “That’s not my job.”
The second type says, “Let’s figure it out.”
I’ve built my career around the second type.
At FlexScreen, we never had the luxury of sitting back and waiting for someone else to fix things. We were building something new. Something different. And when you’re creating a category instead of fitting into one, there isn’t a manual sitting on a shelf somewhere.
Problems came at us constantly. Manufacturing challenges. Shipping issues. Mesh inconsistencies. Equipment limitations. Marketing hurdles. Customer education. You name it.
And the truth is, we didn’t always know the answer. But we always knew this: we were going to figure it out.
Being a problem solver doesn’t mean you walk into every situation with expertise. It means you walk in with ownership. It means when something breaks, you don’t point. You don’t hide. You don’t say, “That’s someone else’s department.”
You lean in.
At FlexScreen, our culture was simple. If there was a problem, it belonged to all of us. Whether you worked in production, sales, marketing, or leadership, the mindset was the same. Roll up your sleeves. Test it. Try it. Adjust it. Try again.
Some of our biggest breakthroughs didn’t happen because we had it all mapped out. They happened because we refused to accept that something “couldn’t be done.” We experimented, failed, learned, and kept trying. And eventually, we solved it.
That’s how innovation actually works.
Too many companies unintentionally train people to stay in their lane. Stay safe. Protect your title. Avoid blame. And over time, that mindset quietly kills growth.
If you want a company that scales, you need people who think beyond job descriptions and are willing to fail, and leadership that makes room for failure and doesn’t punish initiative.
You need problem solvers at every level.
Being a problem solver builds confidence, trust, and momentum. It creates a culture where progress happens faster because no one is waiting around for permission to care.
Policies are necessary, but they don’t shape culture. Healthy culture happens when it comes from the top down. If the leader says, “Not my issue,” the team will follow. If the leader says, “Let’s solve it,” the team will rise.
At FlexScreen, we didn’t know how to do everything. But we knew how to refuse to quit on a problem.
And that mindset made all the difference.
Joe Altieri is the Inventor and CEO of FlexScreen. His product – the world’s first and only flexible window screen - was featured on ABC’s hit show, Shark Tank, where he hooked a deal with the proclaimed “Queen of QVC,” Lori Greiner. joealtieri@flexscreen.com
BY JOE ALTIERI
A third-generation entrepreneur, Joe Altieri, is the inventor, founder, and former CEO of FlexScreen.
During his 20+ years in the window industry, Joe recognized the inherent problems with old-style aluminum window screens and personally dealt with constant customer frustration. Always an outside-the-box thinker, he knew there had to be a better way, so he set up shop in his garage and got to work. After years of trial and error, FlexScreen, the world's first and only flexible window screen, was born.
As the first "new" idea in an old industry, FlexScreen quickly gained international attention and earned multiple awards. Most notably, FlexScreen was catapulted to the forefront when Joe appeared on ABC's hit show, Shark Tank™, in January 2020. Three of the five Sharks battled for a piece of FlexScreen with Lori Greiner, the Queen of QVC, ultimately winning the deal. Since that first appearance, Joe has appeared on Shark Tank twice more in update segments highlighting the meteoric rise of FlexScreen in the window industry, with Lori Greiner stating, "I actually think that FlexScreen may wind up to be one of the best and most successful products in Shark Tank history."
In February 2025, FlexScreen was acquired by RiteScreen - the largest independent manufacturer of window screens in America. What started as an idea in Joe's garage has become a true American Dream success story.
Joe is a firm believer in giving back and is generous with his resources and time. He has been honored and recognized as one of Pittsburgh's Volunteers of the Year. He lives in Pittsburgh with his wife, Alisha. They have four children, seven grandchildren, and one very pampered Cane Corso.
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