Let Something Else Lead
We went horseback riding through the Tuscan countryside during our trip. Rolling hills, old stone villas in the distance, and a horse that was definitely smarter than I am when it comes to choosing a path. I kept trying to steer, but the more I relaxed, the better the entire ride became.
It reminded me how tightly we hold the reins in life. Our businesses, our families, our plans. We fight for control because it feels safe, but sometimes that grip keeps us from enjoying the ride. Tuscany has a way of teaching you things without saying a word.
When I trusted the horse, the experience shifted. The scenery felt bigger. The pace felt smoother. The whole moment opened up.
Maybe you need that reminder today too. You do not have to control every inch of the journey. Sometimes the best thing you can do is loosen your grip, keep your eyes open, and let the path take you somewhere beautiful.
If the ride is bumpy, lean into it. If the view is breathtaking, soak it in. And if life offers you a chance to trade the driver’s seat for a saddle, say yes.
You might be surprised where it takes you.
Joe Altieri is the Inventor and former CEO of FlexScreen. His product – the world’s first and only flexible window screen - was featured on ABC’s hit show, Shark Tank, where he hooked a deal with the proclaimed “Queen of QVC,” Lori Greiner.
BY JOE ALTIERI
A third-generation entrepreneur, Joe Altieri, is the inventor, founder, and former CEO of FlexScreen.
During his 20+ years in the window industry, Joe recognized the inherent problems with old-style aluminum window screens and personally dealt with constant customer frustration. Always an outside-the-box thinker, he knew there had to be a better way, so he set up shop in his garage and got to work. After years of trial and error, FlexScreen, the world's first and only flexible window screen, was born.
As the first "new" idea in an old industry, FlexScreen quickly gained international attention and earned multiple awards. Most notably, FlexScreen was catapulted to the forefront when Joe appeared on ABC's hit show, Shark Tank™, in January 2020. Three of the five Sharks battled for a piece of FlexScreen with Lori Greiner, the Queen of QVC, ultimately winning the deal. Since that first appearance, Joe has appeared on Shark Tank twice more in update segments highlighting the meteoric rise of FlexScreen in the window industry, with Lori Greiner stating, "I actually think that FlexScreen may wind up to be one of the best and most successful products in Shark Tank history."
In February 2025, FlexScreen was acquired by RiteScreen - the largest independent manufacturer of window screens in America. What started as an idea in Joe's garage has become a true American Dream success story.
Joe is a firm believer in giving back and is generous with his resources and time. He has been honored and recognized as one of Pittsburgh's Volunteers of the Year. He lives in Pittsburgh with his wife, Alisha. They have four children, seven grandchildren, and one very pampered Cane Corso.
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A highly accomplished, decorated leader with decades of experience, Joe is a sought-after thought leader and speaker. For bookings, speaking engagements, podcast guest spots, general inquiries, or just to say hello, please complete the form, and someone will be in touch!