The Dreaded Dotted Line

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Have you ever been the victim of a "dotted line" org chart strategy (reporting indirectly to a secondary manager or supervisor)? I have, and it solidified an inner commitment to never subject my employees to the same confusion and chaos that resulted.

While I'm all for collaboration and organizational layers, I'm a solid line org chart guy all the way. I've heard it said that "anything with two heads is a monster." And try as we might, the line between "shared responsibilities" almost always becomes blurred.

A lack of clarity leads to inefficiencies, frustration, and conflicts, ultimately paralyzing progress. As leaders, it's our responsibility to ensure everyone knows their place within the structure. Clear leadership and defined roles are critical to organizational success, and the benefits cannot be overstated:

  • A GREATER SENSE OF PURPOSE WITHIN THE ORGANIZATION: When employees understand what they are supposed to do and WHY they are doing it, they are far more likely to be invested, take ownership, and be motivated toward excellence.
  • HIGHER JOB SATISFACTION: When a person feels insecure in their role or unsure of expectations, they also feel devalued and unmotivated and will most likely end up just doing the bare minimum. Clearly defined roles communicate respect for employees and their position within the organization.
  • AN ENVIRONMENT CONDUCIVE TO INNOVATION AND COLLABORATION: Role clarity ensures that team members can collaborate with confidence, knowing that they won't be stepping on any toes, which fosters innovation and collective problem-solving.
  • ACCOUNTABILITY BECOMES INTRINSIC: When employees know exactly what they are responsible for and that their success in the organization is directly tied to that role, they will naturally be driven by a sense of ownership over their tasks. You won't need to constantly check in on someone who feels empowered in their position.

Elon Musk says, "Walk out of a meeting or drop off a call as soon as it is obvious you aren't adding value. It is not rude to leave; it is rude to make someone stay and waste their time." And I agree.

An employee who is secure in their place in the organization can rest assured that they will not be demoralized by someone else swooping in and undermining their decisions or undercutting their authority. In turn, they will become more aligned with the mission, more loyal to the company, and more productive.

If you're looking for ways to incentivize your employees, start by ensuring they have clear, specific, and well-defined roles. Then, leave them alone and trust them to do their jobs. Role clarity, more than any relaxed dress code, extra days off, or team-building exercises, will lead to the longest list of beneficial outcomes. It's absolutely critical to a productive and satisfied workforce and a clear responsibility of leadership.

Joe Altieri is the Inventor of FlexScreen. His product – the world’s first and only flexible window screen - was featured on ABC’s hit show, Shark Tank, where he hooked a deal with the “Queen of QVC,” Lori Greiner. joealtieri@flexscreen.com

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BY JOE ALTIERI

Joe Altieri is a third-generation entrepreneur, inventor, speaker, podcast host, and former CEO of FlexScreen.

During his 20+ years in the window industry, Joe recognized the inherent problems with old-style aluminum window screens and dealt personally with constant customer frustrations. Always an outside-the-box thinker, he knew there had to be a better way, so he set up shop in his garage and got to work. After years of trial and error, FlexScreen, the world's first and only flexible window screen, was born.

Since its introduction into the marketplace, FlexScreen gained international attention and earned multiple industry awards. Most notably, FlexScreen was catapulted to the forefront when Joe appeared on ABC's hit show, Shark Tank, in January 2020. Three of the five Sharks battled for a piece of FlexScreen with Lori Greiner, the Queen of QVC, ultimately winning the deal. Since that first appearance, Joe has appeared on Shark Tank two more times in update segments featuring the meteoric rise of FlexScreen in the window industry, with Lori Greiner stating: "I actually think that FlexScreen may wind up to be one of the best and most successful products in Shark Tank history."

In February 2025, FlexScreen was acquired by RiteScreen - the largest independent manufacturer of window screens in America. What started as an idea in Joe's garage has become a true American Dream success story.

Joe is a firm believer in giving back, and he is generous with his resources and his time. He has been honored and recognized as one of Pittsburgh's Volunteers of the Year. Joe lives in Pittsburgh with his wife, Alisha. They have four children, six grandchildren (and counting!), and one very pampered Cane Corso.

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