Make Your Bed. Or Don’t.

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Mark Cuban doesn't make his bed. (Someone probably does it for him, but that's not the point here.)

Recently, I saw a product on Shark Tank designed to help people make their beds faster and easier – "The Better Bedder." The pitch was barely underway when Mark weighed in and said that long ago he calculated how much time per week/month/year is (in his mind) wasted making your bed, and he decided his time was better spent on more important things. He wasn't interested in making his bed, so he was out.

I get it. Lots of people don't like to make their bed. But consider Admiral William H. Raven's famous quote; "If you want to change the world, start by making your bed." Obviously, a very different point of view.

Who do you resonate with more? The person with a strict, disciplined approach to work, fitness, and life. Who sets their alarm for 4:40 a.m., works until 7:00 p.m., takes one exercise break, and never deviates from the set schedule. Or the person who wakes up when he feels like it goes with the flow and gets his work done right before the deadline. No set schedule, but living a productive and healthy life nonetheless. The chances are good that one of these scenarios just feels "wrong" to you. But is it?

The Admiral and Mark Cuban are both very successful, influential people who know what they're talking about. And I agree with both of them. (Despite the ever-present political narrative of these strange times, that really is allowed!)

Successful people are confident in what they believe and the ways they go about reaching their potential. But they are also equally aware that one size does not fit all. They are as committed to their goals as they are to constantly reevaluating their methods.

If you feel like your routine (or lack thereof) is missing something, now is not the time to be set in your ways. Instead, start experimenting with a new pattern. Mix it up and try a different approach in the areas that feel stale. Need to loosen up a little? Try it! I'm guessing your family and co-workers would welcome that change. Need more discipline? Bite the bullet and commit to doing what needs to be done. As leaders, we know that very little is ever achieved in our comfort zones, and an open mind is essential to our current and future success.

However you do it, find what works for you, prioritize your time and stick with it (but constantly reevaluate), and don't let anyone judge you for your made or unmade bed. Because one thing is for sure - whether it's Mark's messy heap of sheets and blankets or the Admiral's perfectly tucked and smoothed masterpiece, we are all making our own beds every day, so to speak, and we're the ones who have to sleep in them.

Joe Altieri is the Inventor of FlexScreen. His product – the world’s first and only flexible window screen - was featured on ABC’s hit show, Shark Tank, where he hooked a deal with the “Queen of QVC,” Lori Greiner. joealtieri@flexscreen.com

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BY JOE ALTIERI

Joe Altieri is a third-generation entrepreneur, inventor, speaker, podcast host, and former CEO of FlexScreen.

During his 20+ years in the window industry, Joe recognized the inherent problems with old-style aluminum window screens and dealt personally with constant customer frustrations. Always an outside-the-box thinker, he knew there had to be a better way, so he set up shop in his garage and got to work. After years of trial and error, FlexScreen, the world's first and only flexible window screen, was born.

Since its introduction into the marketplace, FlexScreen gained international attention and earned multiple industry awards. Most notably, FlexScreen was catapulted to the forefront when Joe appeared on ABC's hit show, Shark Tank, in January 2020. Three of the five Sharks battled for a piece of FlexScreen with Lori Greiner, the Queen of QVC, ultimately winning the deal. Since that first appearance, Joe has appeared on Shark Tank two more times in update segments featuring the meteoric rise of FlexScreen in the window industry, with Lori Greiner stating: "I actually think that FlexScreen may wind up to be one of the best and most successful products in Shark Tank history."

In February 2025, FlexScreen was acquired by RiteScreen - the largest independent manufacturer of window screens in America. What started as an idea in Joe's garage has become a true American Dream success story.

Joe is a firm believer in giving back, and he is generous with his resources and his time. He has been honored and recognized as one of Pittsburgh's Volunteers of the Year. Joe lives in Pittsburgh with his wife, Alisha. They have four children, six grandchildren (and counting!), and one very pampered Cane Corso.

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